OBGYNFinder is a U.S. medical directory connecting patients with OB-GYN practices, and growing it meant two things at once: reaching practices across the country to secure sponsored listings, and building the sales infrastructure to actually manage that pipeline.
The outreach engine needed to be built almost from scratch: targeted prospecting, a CRM that fit the workflow, and reporting the team could actually use to see what was working.
This wasn't about more activity. It was about building a sales system that could scale.
OBGYNFinder had a clear offer: sponsored featured listings for OB-GYN practices, but no engine to put it in front of the right people at scale. The tools were scattered, outreach was inconsistent, and there was little visibility into what was actually moving the needle.
Reaching practices across the U.S., tracking every conversation, and knowing which approaches converted required real infrastructure, not just more calls.
The work wasn't only outreach. It was building the system behind it.
The work
Cold2Booked took ownership of outbound and the systems behind it. The work included:
- prospecting and outreach to OB-GYN practices nationwide
- introducing the directory and securing sponsored-listing conversations
- migrating the CRM from Pipedrive to HubSpot for a cleaner workflow
- building Excel-based tracking and reporting for full pipeline visibility
- refining call scripts and outreach strategy based on what converted
- advising on multi-channel growth, including paid search
The result was a real sales engine: consistent outreach, clear reporting, and a pipeline the team could actually see and manage.
"Hera has consistently demonstrated professionalism, determination, and a strong commitment to helping our business grow. She's been highly effective in outreach to OB-GYN practices across the U.S., quickly learned our CRM, and built reporting that improved visibility into our sales activities. We would confidently recommend her to any business seeking a motivated, resourceful, results-oriented sales development professional."
Al Keech
Manager, OBGYN FINDER
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